When producing a video, the common thought is that you cannot produce a high-quality video without having a high budget to complete the video.
When finding low-cost solutions when working on video in terms of audio, I wouldn’t go cheap.
That used to be true, but now with an array of new technological advancements, that has changed the world in terms of video, where you can now use your iPhone to create a video. For example, one can use an iPhone to film in 4K, and one can download apps that control the camera even more. Among the possible things one can do, doing this is probably the first step, by fine tuning things that you already have and put them to work.
As tempting as it might be, don’t just go out and buy anything in the attempt to find the right solution for your video needs. Before doing that, it is best that you look around and see what you can use for lighting, audio, cameras, and support systems, before really having a grasp on what your video needs will be.
If you’re starting from ground zero, like I did, here’s some of the ways I kept the budget very low when planning for video. For lighting, I would go to Lowes, Home Depot, or your local hardware store, and grab a couple of clamp lights to handle my most important lighting needs. Then I would head over to the light bulb area and grab a couple of daylight and tungsten light bulbs. These lights are easy to set up and can be clamped to anything, adding just a little bit of light to light up your subject.
The second thing for lighting most efficiently for video is to find large windows and to position your subject beside these windows or facing them. Don’t film the subject with the window behind that person. This wide-open light from the sun will be a soft light on your subject and it’s free.
The next free light is to use your stage lights, if you’re in the midst of filming an announcement video or anything of that sort. The next free light is to go outside and find a shady area and film under that shady area, and this will add a nice diffused light on your subject during filming, with no additional cost.
When finding low-cost solutions when working on video in terms of audio, I wouldn’t go cheap. Audio is 51 percent of the video. Most people can take bad video, but do so by pairing it with great audio, but they can’t do the reverse. For the best audio solution for your video production needs, I would find a good used shotgun microphone, or a good lavalier set. In seeking a way to save a few dollars, maybe you could use a lavalier set that your church already owns. But in this area of your video needs, please do not go cheap.
When determining what you will need for the video gear, I would use either your cellphone or I would purchase an old DSLR camera from eBay as a starting point for handling your video needs. If you’re going to use the DSLR, go ahead and just use the factory lens that comes with the camera. This will get you started and will be fine for what you’re planning initially to do to complete your video. If you’re going to use your phone, I would download an app that allows you to control the video settings easily inside an iPhone or Android cellphone.
Even with all the following suggestions, one of the additional ways that you can do a video with little to no budget, is to find somebody that has already purchased these items that will allow you to complete your video, and simply borrow them to finish your project. There is probably somebody in your church that already has this type of equipment, doing it as a hobby or professionally as part of their job. If asked, they might have old equipment on hand that they would give to the church that you could use, to get you started in your video adventure.
In addition, there are some great resources out there, that can show you how to make DIY lights, tripods, and other video equipment, including a YouTube channel called Film Riot, which is very informative and very entertaining.
All in all, videos today can be produced at little to no cost, because of the rise of technology over the years. Don’t let your budget stop you in completing your desired video. Go out there and make that video!