How Churches Can Take Video Production to the Next Level

Video production is much more than just putting in place some cameras and editing systems. Today's technology can create the highest-quality, most engaging video content.

In my previous article for Worship Tech Director, the focus was on how churches are increasingly using video content to build and engage their audiences, and how media management tools can be used to make the video production process as effective as possible.

Let’s now look into going even further.

How can technology be used to take your video production to the next level?

The media management tools previously highlighted can also provide advanced workflow functionality, that can help houses of worship work from multiple locations, use auto-captioning, and ultimately make more content with a greater reach.

Working at distance

If your church is part of a group, you don’t have to operate as a silo. With a media management system that uses file transfer integrations or low-resolution proxy files, users can easily share video content between locations or create content from one central point.

Remote editing functionality brings about several benefits to users. Imagine a group of six churches. Video content is shot and stored at each one – so the group has six depositories of media. With the right workflow in place, an editor at any one of those churches can access any video assets, creating content with media from all six locations, if needed.

Alternatively, this group of six churches can create one central storage point and use their media management system to easily transfer media once it’s been shot. The group’s editor can then send back finalized content for individual locations amoung their multisites, to use as needed.

Automation and AI functions

More and more, AI and automation are becoming commonplace as they allow media organizations to create and manage more content while using the same – or even fewer resources.

Media management tools are typically built with functionality that helps users complete tasks with limited intervention. Whether it’s ingesting huge numbers of assets into a system or exporting finished content into multiple formats for use on different platforms, automation is commonplace in many media production processes.

Integrated artificial intelligence takes that to the next level. These workflows can review a process or a media asset and make its own decision about what to do with it.

Many talk about AI as a technology that will dramatically change how people work, for good. We are still in the preliminary stages of that kind of change, but there are already ways in which AI can be used by video producers that can help make the most of their existing assets. Such tools can help churches speed up data gathering for better metadata, so it’s easy to find the right content later, or to intelligently add subtitles for more accessible content.

For a church that uses social media to engage with followers, the production team can also use AI to create video content that reacts to live Twitter trends. Editors within a church production team can use AI to monitor social media for related topics and then easily find stored content that’s relevant to current social media trends. This makes edited video assets much more relevant to their audience’s voice on social media platforms.

Analyzing production workflows

Even in the creative environment of video production, data is something that can’t be overlooked. Analysing that data can enable much more effective video production operations.

A church’s media production team has hotspots in its workflow that must operate as efficiently as possible. They need to be able to distribute content to online platforms as quickly as possible, so they need to have the fastest render, transcode and upload operations.

Analytics can be used to look at how effective those parts of a church’s workflow are, to show where improvement can be made, to take your video production to the next level.

Enhanced functionality for reaching your audience

Video production is much more than just putting in place some cameras and editing systems. The technology that’s used to create the highest-quality, most engaging video content is more advanced than it’s ever been. It’s also increasingly accessible for users, no matter their organization’s size or scale.

While you’re creating media for your church, think about what else you can do to take your video content to the next level. And remember that media management tools are often the enabler for more effective production workflows.

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