What is a creative director?
Has your leadership team ever had the following questions as part of a conversation?
The most significant tool at the disposal of a Creative Director on a staff is his or her people that are also part of that staff.
"Why do we need a creative director? I mean, is it that important? We have a creative person, a worship leader, and a designer. I just don’t understand why we would need to have a creative director!"
Just because we have a creative person on our church tech team staff, does not mean we have a “Creative Director.”
Creative directors, at the core, have an eye and a feel for the brand. They also have an understanding behind the art that we are trying to create. An excellent creative director can marry both cool and connected. They know how to blend the art and the action.
By definition, a creative director works with designers, videographers, coders, copywriters, to create a look, feel, and plan of action that will move our organizations, creatively, where we have agreed to go.
The creative director works to guide the creative process. They fight to make sure that all the dots are connecting. Creative directors give guidance, view, and voice so that the art can reach its intended goals.
A good creative director understands what the organization needs, what it should look like, and how to get us there.
The most significant tool at the disposal of a Creative Director on a staff is his or her people that are also part of that staff. And that is where we realize the most critical thing in our jobs, people, matter the most.
Behind every computer, design, sound, look or feel is a person and that person matters.
The best creative directors are developing people and leaders. They are successful at making an impact on the lives of people and families that come to each of your church's worship services.
The ministries that live in every moment of our lives revolves around people.
People are the most valuable tool, and we there is a need that they be developed.
Creative directors are expected to fight for their team, while they grow and protect their groups as well. They are seen as also doing everything they can to set up their team to win at all costs.
Because when the team wins, the creative director wins.