Smaller churches are attractive because of personal touches. Through small groups and clear communication channels, creative directors can help facilitate members' celebrations, like this centennial birthday.
Providing an outlet for members and nearby agencies to share information has multiple impact for passersby: They get the direct information; they learn how your church is involved in the community.
For special events, or daily visitors, access to church information -- such as statement of faith, ongoing classes, people to connect with -- can attract people who are curious, but shy about attending weekend worship.
Big, medium or small, churches who support a sermon or music set with technology need time to input and rehearse content to not become a distract and be creative themselves with the nuances of timing and sound.
External signs are more likely to be read by nonattendees when their messages resonate with ideas and events happening in the neighborhood. A creative team should regularly update a community calendar and the local newspaper.