The benefits of live video production are obvious. Viewers prefer it – the sense that they’re ‘in the moment’ lures them in, and they’re more likely to interact with the content.
If you don’t have the right technology, live video production goes from challenging to impossible.
This increased impact can be instrumental in helping churches to extend their reach to hard-to-engage groups, such as younger followers. However, the challenges of live production are often seen to outweigh the benefits.
In this article, we’ll look at how churches can overcome these challenges, to make sure that they can reap the rewards of live video production.
If you don’t have the right technology, live video production goes from challenging to impossible. Luckily, the same can be said the other way around – once you do have the right technology, you’ve overcome a major barrier to making live production work for you.
it doesn’t have to be as hard as you think.
Media asset management systems as a whole sound complicated, but they’re actually just content management systems designed to work well with video content. Not only will they help you to find, store and edit your content faster and more efficiently, many of them have functionality that helps you with live content production.
Look for a media asset management system that supports live ingest, logging and editing. That way, you’ll be able to do anything you need to do with your content as it’s being recorded, so you can easily create a streamlined live production workflow.
What about technical knowledge?
You might have the technology, but do you have the knowledge to use that technology? This is actually a trick question.
Most churches don’t have a team of tech experts working around the clock to make their live production system work, and a good system is designed so that you don’t need one.
Choose a production workflow that’s intuitive and use a supplier who understands that your needs aren’t the same as those of a broadcaster.
Regardless of whether you have a volunteer-led team, or employ a video production expert, you should all be able to use your system without lots of technical knowledge. They should also provide options that suit your size, while allowing you to grow as your needs do.
Making it cost-effective
There’s a common perception that, if you’re showing content live, you won’t reuse it. That content is often seen to only have value when it’s live – but this is completely untrue.
Of course, live content is great because it gets viewers excited and means they can ‘attend’ services, even when they can’t make it physically to church. But, with the right technology, you’ll easily be able to reuse and repurpose your live content to get more value out of it.
Take the live logging functionality mentioned above. This allows you to quickly tag content with useful metadata while it’s being ingested live. The advantage of this is that you’ll easily be able to find it later – whether two days or two years down the line.
If you tag it, you can search for it by speaker or topic, and once you’ve found it, you can repurpose it or reshare it.
A great example of this kind of workflow in action is from the sports broadcast industry. Footage of sports events is originally captured live and is at its most valuable, in that moment. It then lies in archive for a while – until it’s needed for a highlight reel, a recap, or a documentary, at which point it’s again suddenly just as valuable.
However, if sports broadcasters didn’t tag their content during live production, they wouldn’t be able to find what they needed again later. Exactly the same applies to church video production.
Live production can transform your church – and if you pay attention to the areas we’ve discussed, it doesn’t need to be that challenging. Start extending your church’s reach today, and you won’t look back.