The print image features a striking icon representing the new driver technology. The video is a little more revealing, showing an old' loudspeaker exploding and the words scrolling on the screen, Time to break with convention, time to evolve, time for a new breed, a breed that delivers sound like never before' before revealing the shadowing outline of the new product and a driver echoing the icon from the print image.
Luke Ireland, managing director, said, "This new product range will feature groundbreaking technology that will further Martin Audio's credentials as a true innovator in the install marketplace and give our customers a clear competitive advantage. We are extremely excited to showcase this technology at InfoComm 2015."
Ireland continued, "The range will play a major part of the listening experience in our Demo room W203C which runs from Tuesday 16th June.
A Press Event also takes place in Demo Room W203C at 5.30pm on Thursday, 18th June and the range will be on display at our Booth #809 from Wednesday on."
Summing up, Ireland said, "This is our most important new launch since MLA back in 2010 and represents the greatest opportunity to be recognized as a worldwide leader in the permanent installation market for loudspeakers."
InfoComm Demo Times:
Tuesday: 12 p.m., 2 p.m., 4 p.m.
Wednesday to Friday: 10 a.m., 12 p.m., 2 p.m., 4 p.m.