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Your Easter Communications Tune-up

Your Easter Communications Tune-up

Don't overlook this time to revisit your communications strategies so your church can illuminate the way for visitors.

Tuneups are simply wake-up checklists to make sure everything is performing properly when challenged. When Lent season starts…church communications need a tuneup for the challenge to come.

This is the climax of the church calendar! In a few weeks, Easter will be unfolding in our churches. Most congregations swell by 50 percent.Effective church communications is essential to help bring people to your church and keep the momentum after the Easter Eggs are eaten. This is an opportunity to reach out to the unchurched as most people love Easter!

Your Easter Communication Tuneup Checklist:

1. Plan the month, not the day. Most people aren't thinking about Easter yet but church leadership needs to. Envision what "success" looks like for Easter. Is it lots of people? Excitement? Launching a new vision? Getting the community engaged with church? Once you know the goal, then back away 4 weeks and start creating communication steps to transport your congregation and community from where they are; to where you want to take them. Most people need to hear/see an announcement 2 or 3 times for it to sink in.

2. Concentrate on the Unchurched. Most churches swell in size on Easter and we're quick to boast that we're reaching the lost. Most times, we're not. We simply have most of the regular members coming on one Sunday (when they normally skip weeks); and we also get the whole or extended family of members. Shhhhh: this happens easily with little effort. This year, REALLY reach into the community and attract those who have no church home. Create the simple goal of letting them have a wonderful experience with church and put yourselves on their radar. They may actually need you in the future!

3. Improve your Digital Communication Hub. Visitors to your church are going to look at your website for: times, directions, what Easter services will be like, what to dress like, and what to do with their kids. Make sure your website provides this information easily. Some will look at your social media will they get excited for what's going to happen? Finally, be ready to interact with them afterward if they want to register for information while on campus. Set up email engagement that they'll want (marriage tips, family focus suggestions, upcoming community events, etc).

4. Plan the month after Easter. When you have that many people in one place, Easter service is a unique opportunity to introduce something that will keep everyone returning. So plan something special AFTER Easter! Make sure you're responding to needs, concerns and goals in their lives. If you have a GREAT solution, they'll come for it.

He is risen. Yes, indeed! Start praying for those who need to know (or be reminded) of the power that the risen Christ can bring. There's not much time left, but there's no better time to start preparing. Start now.

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