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Last Minute Easter Communication Checklist

From a communications perspective, if there’s still time before an event then there is still more that can be done. Here's how to be strategic.

The big day is arriving soon. Everyone is in a full court press. Leadership is making last minute adjustments and you’ve not worked so many hours… since last Easter.

So, what more needs to be done? You may be asking, “I have more things to do other than my crazy to-do list?!”. All church comm veterans know the answer is “yes”. If there’s time before an event, there’s still more that can be done. But let’s be strategic.

Here are 5 last minute Easter (or any large event) Communication tasks on your strategic checklist:

1. Double-check website content.

People in your community considering attending your Easter service will usually look at your website first. Many decide if they WILL attend based on the content.

Is there an easy way to discover times, location, and expectations? Can they see recent pictures of leadership? Can they understand what will happen before, during, and after the service? Going to ask them to register as a guest in the service? Consider asking them on the website! Reward them for doing it: let them pick something up at the service (Tee, Mug, Chocolate, or let them choose).

Oh, ensure website pictures establish what your campus looks like today! Finally, proof. Don’t let sloppy typos keep people from questioning your quality.

2. Review social media scheduled posts.

People who are considering attending need reassurance they’re making the right decision.

Don’t bombard with promotion, instead let them peek behind the curtain so they get excited about what’s to come. Ensure your graphics are sharable so your followers can invite friends. Finally, make sure you are scheduling so posts are appearing when your follower’s are likely to be scrolling (use metrics or think about when your average follower may be bored — since that’s when they turn to social media).

3. Walk through the campus as a guest.

Starting in the parking lot, pretend it’s your first time. Is guest parking well marked? Signage clear for where to enter? Does maintenance need to look after anything outside? Inside? When you enter, what do you see? Smell? Can someone find restrooms easily? Where to take kids? Finally, in your worship room, is there anything distracting, broken, or confusing? Often, we stop seeing details that every guest wonders about.

4. Consider a followup plan.

Every person (congregation or community) that attends needs to be part of a followup plan.

What’s the easiest way to communicate to them? What would you say that would bring them back regularly? Often the followup plan starts on the big day with a graphic or announcement. Then social media or email followup starts moments afterwards. Finally, put yourself on the guest followup list so you experience it first hand!

5. Pray and be thankful.

Remember, we’re celebrating the resurrection!

Breathe. You’re juggling so many things and may even be upset with the process. Don’t let any of it steal the joy of thankfulness. Spend quality time in prayer (maybe more than 5 minutes). God wants to hear your needs and heart. Finally, remember to thank Him for all He’s done in your life. It’ll change your perspective drastically. Oh, and wish someone a Happy Easter! Like I am for you

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