It used to be simpler. You realize this as you try to accomplish everything you want in your active church.
With increased ministry demands, the congregation's high expectations, and a plethora of communications tools, you need help.
Depending on the size of your church, you need a part-time or full-time person who's committed to broadcasting your message internally and externally.
It is crucial for successful Pastors to delegate this role. It's not about losing touch when you give someone responsibility. Instead, it's about holding someone accountable for achieving much more than you can accomplish alone. Like, allowing your congregation to easily discover what's going on in all your ministries; as well as effectively utilizing the proper communication tools so your community can discover Christ through your ministries.
Here are 3 reasons why you need to hire someone, or at the least, establish a volunteer:
1. To accomplish a Communication Strategy. Together, you need to share an understanding of your vision for ministry and your goals for communications. Start with the audience you believe you're called to reach. Then this person decides the steps to accomplish your vision.
They know the tools, can prioritize ministry demands, and understand how to unify and simplify your messaging so you become known for something in your community. Something attractive to a world that's lost sight of why a church exists.
2. To be an Editor. More and more, people are reading less and less, and their attention spans are reduced. You need someone who can collect the information and edit like a pro. Reducing it to just the facts (all while using consistent keywords and utilizing your communication thread so search engines will love you and direct your community to your church). As a great editor, your communication person becomes your sounding board too.
This trusted person gives you feedback on messages, promotions, and events while they advocate for your internal and external audiences. Because of this, they need a seat at your leadership table.
3. To Lead a Ministry. There are others in your congregation who are looking for a communication ministry as an outlet for their creativity, writing, photography, and video skills. You need someone to rally them under your strategy and ensure consistency of quality.
With a communication person in place, your church can reach farther and deeper into your community. The more they do, the more you'll see the potential!
Mark MacDonald is a Bible Teacher, speaker, writer, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media.