Everyone loves a gift. After decades of working in the church communication field, I love giving gifts to church communicators. But if I'm limited to only 3 gifts, what would they be?
This makes it challenging.
Especially since many church communicators would want the latest software subscription, a cool handwritten font, or maybe a standup desk. Or the latest MacBook Pro or Surface Pro with all the bells and whistles. So many choices, except
Sure, they would bring excitement but not contentment. So here's my list of 3 gifts that every Church Communicator needs:
Church communications is a field that's exhausting. There's so much to juggle with very little rest. Because it involves creativity, there's little proof of something being "right" or "wrong" especially when it's judged by others who don't understand the complexity of it all.
Deadlines are always pushed and burnout is real. I want to tell the church communicators they're doing great with what they have. God's blessed them with talent and a small team. And part of the encouragement is cautioning them to: Stop believing everything they think (especially if it's negative). Stop looking for words of affirmation from people who rarely give it. Stop trying to be perfect, they're not. Instead seek wise, positive counsel.
2. A good leader-boss.
Pastors are rarely equipped to lead creative people effectively. Many don't understand the pressures of deadlines when they're pushed by a creative spirit.
They don't know the need to fan others with affirmation and many become so controlling that it makes someone feel like it's not worthwhile. It is. I wish I could instantly give you a good Godly leader to work for. Someone who challenges and rewards for successes while demonstrating selfless ministry to raise up ministering team players.
3. A lesson in editing.
We live in a world of chaos and noise. No, not just the church world, but the secular marketing world.
So, to be heard, the church attempts to talk over the world's noise. Then, given the busy calendar of most church ministries, we yell and talk over "competing" ministries so that we contribute to the noise. And therefore nothing is heard.
So I gift you the rare ability to listen for the necessity and the ability to only state the benefits. Our job is not to coerce people to go, but to present simple ministry benefits so people are aware they should participate.
What would happen to someone with these 3 gifts? They’d want to talk less so their congregation and community would listen more. This editing skill, coupled with a good boss, and sprinkled with empowering encouragement, would accomplish much for the church.