Shure Incorporated announces that it has struck two further blows in the company’s fight against counterfeiting as a result of close cooperation with Chinese authorities.
An investigation initiated by Shure in Futian District, Shenzhen, in Mainland China led to a raid by the Shenzhen Administration for Industry and Commerce (AIC) on a wholesale shop, Sanze Electronics, in the Zhongdian Electronics and Technology Building on Huaqiang Road, and another at an associated warehouse.
“Counterfeiting is not just a problem for Shure,” says Sandy LaMantia, Shure’s President and CEO. “This is a serious issue that impacts our entire industry. Every brand of professional audio and consumer electronics is at risk because of this criminal activity. Shure continues to cooperate with other brands in joint actions and criminal prosecutions in China to present a united front against this illegal activity.”
“Counterfeiters are keen to exploit the value of the Shure name,” adds Anita Man, managing director of Shure Asia Limited in Hong Kong. “This is demonstrated by the fact that a large number of the products seized during the raids in Shenzhen consisted of Shure-branded earphones and were not even copies of actual Shure models. They were absolute fakes that looked nothing like our products.”
Goods seized during the enforcement action included 8,500 pairs of counterfeit earphones bearing the Shure name and other well-known trademarks. Penalties imposed by the Shenzhen AIC against the wholesale outlet include the confiscation of all earphones, the requirement that the outlet cease its infringement activities immediately, and the imposition of a fine of 30,000 RMB. Penalties against the warehouse will be determined in February.
“We are deeply committed to protecting our brand and ensuring that our customers receive a genuine Shure product every time they purchase a product bearing the Shure brand,” states LaMantia. “As a manufacturer, we do not want our trademark appearing on poor quality copies produced illegally by these individuals, and we will pursue enforcement action in the interest of protecting our customers as well as our brand.”
Shure encourages customers to purchase its personal listening and professional audio products only from authorized Shure dealers. These sellers can be found in the “Where to buy” section of www.shure.com
“Customers should be highly suspicious of any ‘Factory Direct’ deals and low prices,” says LaMantia. “Whether these offers are found at retail outlets or online, our customers need to know that if something seems too good to be true…it probably is.”
In addition to its vigorous anti-counterfeiting efforts in China, Shure also has mounted successful operations to uncover and halt intellectual property violations in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States.