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ETC Paradigm System Wins LDI 2008 Product Award

In an annual tradeshow typically centered on entertainment technology, ETC's Paradigm took surprise top-awards billing as a system that fully integrates the art and pragmatism of sophisticated building-wide lighting control. Paradigm took center stage for the aesthetic and green-minded solutions it provides for all kinds of lighting venues. The awards jury found Paradigm an invaluable sign and tool of the times. On the podium, Live Design's Ellen Lampert-Greaux summed up the thoughts of the selection committee: "Lighting designers have long struggled with the fusion of energy management, entertainment technology and architectural control. ETC's Unison Paradigm System promises a scalable, innovative platform that is, in the opinion of the judges, long overdue."

Lighting control has made amazing advances in the past thirty years, and Unison Paradigm is a significant indicator of that progressoffering both dramatic effects and efficiencies. Paradigm systems are already being specified in places as diverse as colleges, restaurants, houses of worship, convention centers, theaters, performing arts centers, and theme parks.

The LDI 2008 awards ceremony took place Saturday, October 25th, in the Las Vegas Convention Center. Accepting the award for the Paradigm system were ETC's Architectural Market Manager Joe Bokelman, with Bryan Palmer, associate product manager, architectural; and Dan Talajkowski, technical product manager, architectural controls.

Says Bokelman, "We are so pleased that Paradigm is being recognized as the complete system that it is. We have worked hard to prove that great lighting control means dispensing with the distinction between "architectural" or "entertainment" functionality.  Paradigm is far more comprehensive and adaptablegoing way beyond what former lighting control systems could do, and bringing that new power to any level of venue."

To learn more about the award-winning new Paradigm system, go to www.etcconnect.com.

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