The Barna Group reports that the recent presidential election demonstrates the increasing power of Hispanic Americans. "Today, Latinos represent nearly one out of every six adults in the U.S. and projections show this number continuing to grow," the group reports.
With shifting demographics in mind, Barna Group announces the launch of Barna: Hispanicsa research division focusing on the audience. It will provide ongoing snapshots of today's U.S. Hispanics and the real-life issues they are facing.
Perhaps more than ever, the values, beliefs, behaviors and worldviews of Hispanics affect the contours of American life, the company reports. Understanding Latinos and their impact is important for church leaders and others interested in engaging with spiritual, cultural, and social trends.
The Barna Group's first major study is available at the new website: www.Hispanics.Barna.org.