Taking your show on the road.
In a world where so many events are streamed live on Facebook Live, Periscope, Instagram or Snapchat, producing a video from your church event may end up seeming like a waste of time. Many people know what happened, why it happened and who was there.
Let the world know what the church is up to.
It may be time to re-examine your video production workflow for some of your events. Perhaps it’s time to look turning your phone or tablet into your production studio.
It is important when producing a mobile-edited clip, though, to keep some things in mind. First, you're not going to have the full power of the tools that are in programs such as Adobe After Effects or Apple Final Cut Pro. Those programs were made for machines with more computing power than a mobile device. Second, your goal with mobile production is to produce a high-quality clip very quickly. The footage and images you're using need to be of high quality, and you probably want your video complete within minutes of the end of your event, not hours or days.
One thing to keep in mind is that mobile video production probably isn't the right tool to be used for things like video announcements, event promotions or sermon clips. The power is in the tools to do any one of those, but oftentimes you have a little more time to allow for some additional creativity and effects that aren't there yet in the mobile tools.
Here are six tips to help maximize your time and help you create high-quality and high-impact videos.
1. Pick your tool(s).
It's crucial that you have the right apps on your phone and are familiar with using them before you start your project. iMovie on Apple devices and PowerDirector on Android devices are good free choices for editing your videos or making a photo slideshow. Adobe Premiere Clip, Quik, Vizmato, Animato, and Magisto are all good options. I encourage you to get each of the free apps and try them out and see which one best fits your style. Another thing to keep in mind is that you may want multiple apps, depending on what type of project you're going to be doing.
2. Pre-stage content.
Don't waste content that you have already created. Have a great intro with your church's logo? Export an HD .mp4 or .mov to your phone and stick it at the beginning of the video.
Another option is just to have your church's logo already set in a 1920-pixel by 1080-pixel image. I would set it on both a black and a white background, so that depending on the feel of the video, you have options to work with. If you're doing an event and any images were created for that, be sure to load those up to your phone as well. Again, make sure you put them on a 1920x1080 background, so that it will translate nicely into your video.
The last bit of content you want to pre-stage is audio. If you're doing a slideshow video, it will be more appealing with background music. Make sure you have the rights to use the music you add in, and load it up on your phone ahead of time. Audioblocks.com and audiojungle.net are some good sources of music and sound effects for your clip. Preloading all of this content on your phone ahead of time will make the entire production process much faster and simpler.
3. Capture the moment.
If you're capturing video on your mobile device, try to keep your life simple and hold your phone sideways. This will naturally give you the widescreen format of your video and will be significantly easier to edit later on. No matter what camera you're using, make sure your lighting is appropriate. That's not always easy on the go, but there are some good battery powered video lights on the market that will help you out.
4. Stay charged.
Taking and editing video will significantly drain your mobile device's battery. Be sure to have a battery pack so that you can get through the entire project without having to worry about your phone dying.
5. Edit and compile your video.
Now that you've captured the moment, it's time to tell the story.
Put your video together using your tools, add in your church's logo, the event logo, some audio clips and then export it to your camera roll.
6. Publish and share.
Lastly, let the world know what the church is up to. Export it in 1080p, and if you're uploading to social media, be sure that you set those apps to allow HD uploads. This will ensure that your high-quality video will remain high quality for viewing.
Mobile-produced video should not be thought of as a poorly produced video. It may not have all the enhancements that you typically do in a video, but the content and overall quality of the images and videos in the clip should be high. This is a reflection of your church.
Let the world know what your church is doing to reach more people, serve more people and how you're bringing God's love to the world.