Video Production: Creating Videos Beyond the Holiday Season

Video Production: Creating Videos Beyond the Holiday Season

When it comes to producing videos, there is a place for both kinds of quality and various skill levels, regardless of the time it takes to produce a video.

We all know the value of using video to portray a story or a special event.

With video storytelling, there are countless ways to show people what your church is all about.

Using a visual media outlet where people can see an actual person or the church property helps to tell our story and make it more memorable. It captures the true essence of a church.

With video storytelling, there are countless ways to show people what your church is all about.

Church life is more than what happens during Christmas or Easter, it reaches far beyond that.

If you are creating videos, try and capture the variety of elements that makes up your church throughout the full scope of the year.

It's easy to get caught up in making sure your videos are the "best," and making sure they are of the highest-quality both in production planning and content, but sometimes the best videos are the simplest. Oftentimes, they are the ones that take a few minutes to capture and are then shared on social media the same day.

There is a place for both kinds of quality and a place for different skill levels when it comes to video production. Delivering your message can be both professional and fun, regardless of the time it takes to produce a video.

Here are some examples of videos that aren't exclusive to a holiday or to a sermon series. Some took more planning than others, but overall, they show a variety of aspects of the church:

1. Year in Review: Each year at Sewickley Presbyterian Church. we do a Year in Review video with still photos. The video tends to be longer than most, due to the content, but it gives people a look into what it's like to be a part of church on more than just a Sunday for worship: YouTube #1

2. Volunteer Recruitment: Never underestimate the power of seeing one's face on a video! It works wonders when trying to get people to sign up to volunteer: YouTube #2

3. Mission Trips in Review: What a great way to show people what happened on a mission trip, by sharing pictures from it!: YouTube #3

4. Event Invitations: YouTube #4

5. Mission stories: Plates were given to the church, written on by children describing what it feels like to be hungry. The church supports the organization that provides meals and household supplies to low-income families. It was their way of saying "thank you" to the congregation: YouTube #5

6. Groups: Do you have different groups in your church that might need some extra advertising? Or is a group doing something special? Share it with your congregation via video: YouTube #6

7. Special Seasons: Let congregation members talk about what a specific season means to them: YouTube #7

8. Funny & Silly Videos: Don't be afraid to be casual and off-the-cuff!: YouTube #8

What ways are you using video to tell your story? Share your ideas and examples so that others can glean from your experience.

 

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