Communications Strategy

Mark MacDonald · March 15, 2017
Printed materials can still be essential for certain situations at church, so making your print material highly effective is key.

Mark MacDonald · March 07, 2017
Since we live in a marketing-cluttered world, if you speak someone’s name, they will listen.

WFM Staff · March 03, 2017
If you care deeply about the future of your church, then learning to adapt to advancing technologies and social media needs to become a priority

Mark MacDonald · February 15, 2017
Churches need to reconnect with their communities which are increasing at a faster rate than churches are growing.

Mark MacDonald · January 26, 2017
About 4000 churches close their doors annually and 80 percent have stalled in ministry or are suffering from decline, while many are blissfully moving forward and not preparing for an emergency.

Mark MacDonald · January 12, 2017
I've engaged with hundreds of churches who are attempting to communicate for busy ministries. All too often - I hear lies or gullible misconceptions.

Mark MacDonald · December 20, 2016
Church needs to be a great conversation. Every time someone attends a service, reads a tweet, browses your website, or looks at your bulletin.

Mark MacDonald · December 13, 2016
Looking at the past year can give an indication of what worked and what did not. Based on your findings, caution is needed as you set in motion ministry changes for the oncoming year.

By Kathryn Binkley · December 09, 2016
As church communicators, we must look to refine our information and limit the number of announcements.

Mark MacDonald · October 26, 2016
Jesus shared the parable of the wise and foolish builders (Matthew and Luke) because we need to weigh the cost of what we’re building and start with the proper foundation.

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