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Mark MacDonald · June 08, 2017
Things you should do naturally in order to be more relevant and have your congregation understand, enjoy, and engage with your church brand.

Mark MacDonald · May 31, 2017
When trying to connect with a group, most problems rise and fall on not knowing the intended audience. In order to have relevance or to influence someone, you have to understand that “someone.”

Mark MacDonald · May 16, 2017
Pastors may love Bible study, love God, and love sharing what God’s teaching them, but a lot don’t have good communication skills.

By Chris Martin · April 27, 2017
When it comes to the internet and social media, do you feel a bit like…a foreigner in a foreign land?

Mark MacDonald · April 24, 2017
What we hear and have been told (perception) often becomes reality in our mind and may keep us from experiencing great things - relationships, businesses, and yes, churches.

Mark MacDonald · April 18, 2017
What’s the perception of your church in your community? What’s your reputation? These are questions every leader and church should be asking.

By Nathan VonMinden · April 11, 2017
This year, Easter will be a little different for us. It will be more than just a big day.

April 07, 2017
Read this 26-page PDF to take a close look the comprehensive data that is laid out in this report. The overriding goal of the survey is for those working in churches can see themselves and their church in the data, and that the information proves to be useful as part of a measured evaluation of your own ongoing efforts.

Mark MacDonald · March 07, 2017
Since we live in a marketing-cluttered world, if you speak someone’s name, they will listen.

Mark MacDonald · February 01, 2017
When I open any one of my social media accounts, I’m amazed at the anger, arguments, and heated discussions.