Creativity Invades Thumb Drive Market Matures
The coolness factor is off the charts in this promotional thumb drive from MusikMessa, Europe’s largest music and audio tradeshow.
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Guitar Thumb Drive from Europe
As storage capacity becomes a commodity offering, style will become the primary value proposition for thumb drives.
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USB Thumb drives continue to be all the rage. But as storage capacity becomes a commodity and prices plummet, style creeps in as the value creator. The drive you see pictured here was a promo for MusicMesse, a large music and audio tradeshow taking place in Frankfurt, Germany next month. The coolness gauge was off the charts when I showed this to my teenage, guitar-slinging son. He was ready to beg, borrow or steal to get his hands on this thumb drive, and show is friends at school the next day. Dad prevailed, and has succeeded so far in hiding it. As the market opportunity for thumb drives continues to open up, for example, musical artists are releasing albums on thumb drives instead of CDs, the creativity and style factor for these storage devices will not doubt continue drive sales
Brian Blackmore is President and Editor-in-Chief at Production Media, Inc., publishers of Worship Facilities Magazine and Church Production Magazine.
See http://www.worshipfacilities.com.
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