Communications

Why Few Are Following Your Church Facebook Page

If you don’t have a lot of followers, don’t have a lot of post likes, and certainly don’t get a lot of post shares, then maybe, just maybe you have these 3 problems.


Mark MacDonald  ·  April 16, 2018

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3. The entertainment value of your posts is lackluster.
Entertainment isn’t frivolous. Entertainment is simply helping your followers spend time so they receive perceived value. Making them smile, nod, cry, or say “awwww” is entertainment. Social media is an entertainment channel! People look at their Facebook walls when they want to fill time — much like turning the TV on. Give them good entertainment and they’ll keep coming back. They’ll also tell their friends about your “show” and you’ll continuously add to your page’s followers.

PLEASE NOTE: without engaged followers on your Facebook page, there is no purpose in investing time into it.

Get your content right, so that you’re good stewards of the channel that God has given you. Once you have the followers, OCCASIONALLY, remind them of ministries and events that are coming up.

But make them feel like an entertaining TV commercial that interrupts their favorite show. Then return to your regularly scheduled broadcast.

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ARTICLE TOPICS

Communications · Social Media · Communications Strategy · Facebook Advertising · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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