Communications

Church DNA: Who are you? Who?

Along the way it has become an idea, that if the big, cool churches are doing something, then everybody feels like they need to copy them and do the same thing.


Gary Zandstra  ·  March 20, 2018

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A good friend of mine Jeff Abbott, service programming director at Ada Bible Church in Ada, Michigan recently opined about the copycat syndrome in today’s churches. 

He talked about how a couple of years ago everyone had to have pallets on their stage to look cool. 

He also bemoaned the current use of LED tape. 

Jeff has nothing against pallets or LED tape, however he is discouraged by what he refers to the cookie cutter look of today’s contemporary churches.

Jeff continued on talking about the idea that if the big, cool churches are doing something, then everybody feels like they need to copy them and do the same thing. 

Jeff asked the question “Does God really want the church to be a bunch of clones, stamping a couple clones out in towns across the country?”

Both Jeff and I agree that we do not believe that is what God intended for the church.

It really comes down to a church understanding their own DNA and culture and living that out.

I was at a training session where the main topic was diversity.  Point blank I expected the typical talk on culture differences and the understanding that we need to develop between cultures.  The speaker asked the simple question of how many different cultures that we thought existed.

I began trying to estimate the number of countries and then thinking I could probably add a 5 to 10x factor to that number.

I figured each country had a main culture with a few additional sub cultures that permeated each country.  His answer rocked me on my heals and shocked me.  He proclaimed with authority that there are around 7 billion cultures in the world!

Wait 7 billion, how can that be?  That is about how many people are on earth.  Exactly!

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ARTICLE TOPICS

Communications · Leadership · Communication · Blogs & Opinion · Branding · Communications Strategy · Culture · Identity · All Topics

ABOUT THE AUTHOR

Gary Zandstra
Gary’s newest venture The Experience gives him the opportunity to help the local church using his vast experience in facilities and production.
Contact Gary Zandstra: gary@nemosyn.com ·  View More by Gary Zandstra


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