Communications

The Recipe for a Great Church Website

It all starts with the right ingredients with directions for combining them into something that keeps people coming back. Prep time will vary.


Mark MacDonald  ·  November 29, 2016

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It’s the most wonderful time of the year. When family and friends visit and bring lots of food. Everyone ooo’s and ahhh’s over the delectable treats until someone inevitably asks for a recipe so they can replicate the wonderful flavors.

Imagine baking up a church website that everyone will enjoy, engage with, and eat up.

It all starts with the right ingredients with directions for combining them into something that keeps people coming back. Prep time will vary.

ASSEMBLE THE BEST INGREDIENTS:

1 Easy-to-remember URL
1 Easy-to-use CMS
Enough People who represent your Community
1 Desired Communication Thread
5-6 Menu Items
12-15 Unique Keywords
About 50 Words per Module/Page

DIRECTIONS:

1. Find a reliable hosting company and buy a short, obvious, easy-to-remember URL. Check pricing and get the best value. Install a Church Management System (CMS) that allows your website content to be managed easily and inexpensively (compare with squarespace and wordpress).

2. Understand who will taste your website. Make sure you prepare content that people will love to take a heaping helping and then return for more. Again and again. Ensure you’re building your website for enough people who need it. Make sure they represent the community where you live.

3. Find out what they want from you. Concentrate on their concerns, pains, and goals. Narrow your church’s vision and mission to a simple, unique thread that communicates a solution or a path to their goals. Become known for it.

4. Organize your content into a few, obvious file drawers (menu items) so everyone can figure out where to find whatever they’re pursuing. Make this menu dominant at the top of every page.

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ARTICLE TOPICS

Communications · Website · Blogs & Opinion · Outreach · Social Media · Video · Website · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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