Offering those visitors who walk through your doors a great experience really is as easy as 1 - 2 - 3.
Gary Zandstra · December 4, 2017
1) I was politely greeted, everyone was polite and engaging
2) It was well staffed (there were about 1000 people attending the event) I never had to wait at registration, snacks or when purchasing of the book.
3) I was appropriately “sold to” by suggestion. The person at the registration table sent me in the direction of the book table. Also, the ambassador from the church softly sold me on attending on a Sunday morning.
To top off the great experience I had getting into the room for the seminar, the presenter was outstanding.
So the challenge is for you and your church to do this on a Sunday morning.
How? It’s as easy as 1-2-3
1) Great people at the door, tell, show and take them to the places that they need to go. For example, if they have children take them to a special express lane for visitors where they can check their children. Show them where the coffee is. Tell them about unique things.
Remember they do not know your culture. Tell them if they can take coffee into the sanctuary, tell them that is normal for people to be talking in the lobby until 1 minute before the service. Explain to them that your pastor or members of the pastoral staff would like to meet them after the service, and point out the location. Very important, show them where the bathrooms are.
2) Make sure you are well staffed in the greeting area, coffee area, children’s area etc. Set up special lanes or stations that you can take the visitors thru - and remember they do not know the culture or routines that are so comfortable to you.
3) As your guests return, tell them about special events and opportunities that might be interesting to them. Best of all invite them to lunch, get to know them.
This is not just the job of staff, but it really is the job of everyone in the congregation.
Go and do it! It really is as easy as 1-2-3