How to Internally Promote Your Thread

Every church needs to be known for something. Something that communicates your benefits to your community. That unified message is your communication thread.

Mark MacDonald  ·  September 20, 2017

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3. Increase communication materials for events tied closely to your thread.

Tactically, you need to have as many events, messages, and promotions that support your thread. That’s how you become known for it! So, as you have your communication strategy implemented; your ministries need to be aware of what communication materials their event or team deserves based on their ministry tiering.

However, they should be rewarded by additional communication materials being available to anything that promoted the thread.

For example: since tier-one events in your church are events that reach 85-percent-plus of your congregation, a student event doesn’t qualify. They’re a tier two event (they reach 85-percent-plus of the individual ministry).

As a tier two event, they don’t qualify for a stage announcement but if they create an event that promotes what the church’s thread is, then they can have a stage announcement. It’s a win-win encouragement for everyone!

Become known for something. Something so beneficial to your community that they are compelled to come to your events and services. That takes control of all your communication messages. And it needs to start internally before it’ll ever reach outside of your walls. Just do it. Lead your team to control your thread!


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Communications · Social Media · Website · Media · Leadership · Management · Profiles · People · Branding · Communications Strategy · All Topics


Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at and
Contact Mark MacDonald: ·  View More by Mark MacDonald

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