Communications

How to Internally Promote Your Thread

Every church needs to be known for something. Something that communicates your benefits to your community. That unified message is your communication thread.


Mark MacDonald  ·  September 20, 2017

Page 1 of 2 pages 1 2 >

Every church needs to be known for something.

Something that communicates your benefits to your community. That unified message is your communication thread.

This tagline, unique selling proposition, positioning statement or brand promise is how people identify your organization in their minds.

This top-of-mind awareness is the key to getting people to choose you as an option to their needs or concerns.

Sadly, the church isn’t known for anything in most communities, so the local church isn’t a perceived solution. As church leadership, we must identify our thread, control our messages, and build a team that loves to share it.

As a ministry leader, you need to internally promote your thread so you get 100 percent buy in.

Here’s how:

1. Inspire your team to dream about thread creativity. Internally, people (leaders like you) get bored quickly with threads.

Externally, people only see it occasionally so they tend to have a longer endurance for it. It’s what you become known for! Internally though, you need to inspire your team to creatively use it so that it’s cleverly revealed through everything you do and say. How it smells, looks, sounds, and tastes. It’s this creative control that weaves the thread into the fabric of your church. Use your team to discover new ways to do it and they’ll buy into it deeply.

2. Live your thread authentically behind closed doors.

If you simply view your thread as a thin marketing ploy, your community will ignore it as such. You, as a leader, must intimately live it so that no internal team member questions that your thread is simply a questionable wrapper.

Millennials especially can smell inauthenticity and are repelled by it. The more you live it, the more you’ll attract younger people. This has to start with the top leadership and then everyone will understand it’s who you are. And live it out. Like you do.

Page 1 of 2 pages 1 2 >

ARTICLE TOPICS

Communications · Social Media · Website · Media · Leadership · Management · Profiles · People · Branding · Communications Strategy · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!

COMMENTS

By Alicia Gill on February 2, 2018

Regardless of whether because of unobtrusiveness, bashfulness, or only a want not to pester anybody, the vast majority of us suck at self-advancement Do my Assignment Online be that as it may, the truth of the matter is, advancing yourself and getting your name out there is a fundamental piece of landing the position you need, making new contacts, constructing your system, and meeting the general population who can enable you to benefit as much as possible from your gifts and capacities.

COMMENTS

By ankit12121 on January 10, 2018

You are just one step away to catch the deletebinghistory.com online page and its can become your best online helper if you read all the basic steps carefully. after open it all the pics which are mention in it explain the proper position of the given option in the windows.

COMMENTS

By ChrisWalker on December 4, 2017

I believe that every Church should be known for humanity. According to a custom writing service most of the people are not going to Churches because they believe the religious people in them are trying to exploit those who come in belief. People are not blind in belief anymore and are expecting good things from their praying places.