Hiring? 4 Traits Church Communicators MUST Have

Having worked in church communications for years, I realize that success for the role of communications is contingent on four traits that must be present in the leader.

Mark MacDonald  ·  November 13, 2017

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A church recently asked me for a job description for a church communication role. We discussed things like Photoshop, Illustrator, Wordpress, Writing, Design, Creativity and other skills.

But as we were talking, I realized those things can be learned quite easily.

Yes, good communicators need them, but if someone doesn’t possess them, they can simply jump on a website and pick them up. Or a freelancer can assist with their delivery.

Having worked in this church communicator world with clients, employees and suppliers for years, I realize that success for this role is contingent on four traits that must be present in the leader.

They’re difficult to learn, so the person has them, or doesn’t, as part of their personality. You really can’t force someone to learn them. They’ll rebel and be difficult to work with.

1. A Passion for Church.

Someone in this field needs to rely on the Holy Spirit to give them a love for followers-of-Christ. They need to understand the purpose of the Church and be willing to bend-over-backwards for it.

They don’t just work in a church; they’re truly part of it.

2. A Ministry Enabler.

Because this role requires juggling dozens of things, understanding capacity, and managing deadlines, many church communicators become known for saying “no” in order to get other things done. Trying to cope, they often quickly restrict ministry leaders and thereby kill excitement and momentum.

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Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at and
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