I've engaged with hundreds of churches who are attempting to communicate for busy ministries. All too often - I hear lies or gullible misconceptions.
Mark MacDonald · January 12, 2017
We want to believe that everyone has our best interest in mind and we generally we believe that our perceptions are accurate and our best days lie ahead.
Church communicators is no different.
I’ve engaged with hundreds of churches who are attempting to communicate for busy ministries. All too often - I hear lies or gullible misconceptions.
It’s wise, if you’re in this role or manage someone in the role, to stop believing them.
Here are 5 lies and misconceptions to stop believing:
1.) If I work longer hours, I’ll catch up and get everything done.
We’re inundated with a lot of projects, details, and meetings. It’s easy to believe that if we work day and night we’ll eventually catch up. Creatives have a magical way of filling available time, so, if the expectations are 60 hrs/wk we’ll take that long. And even then, we’ll have things on our to do list that we’ve procrastinated in finishing.
Instead, require challenging deadlines, and stop adding more time. Establish a reasonable workweek and stick with it to avoid burnout.
2.) I can do everything myself.
We often think it’s easier to do things ourselves instead of training, managing, and motivating other people. It is a lot of work.
You’ll do better work in a healthy team environment, so put the hard work into developing other people. PLUS, if you don’t know how to do something, hire an outside consultant to train you or attend amazing conferences like WFX. Spending money for self improvement will ALWAYS pay off.
3.) If I design better, people will engage more.
As visual people, we watch other successful churches and love the their visual designs. Because we don’t attend their church, we’re not that interested in their content so we tend to overlook it and focus only on the design. We believe that if our design is that good, our congregation and community will engage with us. Not true. TRUTH: Good content will attract and engage; just ensure your design is simple, looks like your church brand, and doesn’t create a barrier to your content. Engagement is rarely about the design.