Communications

5 Critical Paradigms if a Church Wants Their Community to Listen

The Bible clearly says “go and tell”. But what if the community isn’t listening?


Mark MacDonald  ·  September 12, 2017

Page 1 of 2 pages 1 2 >

The Bible clearly says “go and tell”. But what if the community isn’t listening? I often hear Pastors say “we can’t make the community listen, it’s only up to us to tell”. Can you imagine if we took that approach with our kids? We’d be talking a lot without them paying attention (and our kids would be awful)!

Let’s do what it takes for people all around us to listen. We need to formulate our messages so they’ll be received and processed. Sadly, the world has ignored the Church because our messages seem irrelevant to them.

Here are 5 sweeping communication paradigms that must be tackled now:

1. No one will listen unless you love first.

No wonder why Jesus said “they” will know we’re christians by our love. We often struggle loving each other, let alone our communities. Remember that people received love differently (thanks Dr. Gary Chapman for your 5 Love Language book!)

2. Few understand what the purpose of a church is.

About a third of our communities don’t have any concept of what we actually do. And strangely, as I talk to congregations, I’m not sure it’s clear to most Christians why we “do” church. Establish it in your congregation’s hearts so that we can extend our purpose outside of our doors. Make it simple (not these long purpose statements)!

3. Don’t assume they hear your message.

Many churches think they’re communicating enough. Are you posting to social media?

Billboards? Ads? Don’t assume that the unchurched are paying attention. Most people are only half-listening and usually only to those things that interest them. Work on your headlines and stop saying so much — we have to stop creating marketing clutter!

Page 1 of 2 pages 1 2 >

ARTICLE TOPICS

Communications · Outreach · Social Media · Website · Blogs & Opinion · Church Communications · Communications Strategy · Social Media · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!