What’s the perception of your church in your community? What’s your reputation? These are questions every leader and church should be asking.
Mark MacDonald · April 18, 2017
3.) Control your message and visual identity.
You may at this point have many things to choose from.
It’s best for you to decide on one solution or one path that you want to become known for. Then lock down what you’ll need to control in order for your community to see or hear it everywhere with your ministry. Words, images, videos and other content — but certainly you need to create a simple visual identity that your community will start to associate with your reputation story. Once you have that, you’ll need to limit yourself to certain colors, fonts and design elements.
All of these limitations need to be clearly defined in a graphic standards manual.
And over time your reputation will be revitalized into something desired in your community.
Time will heal the perceptions of the past as long as you’re replacing your messages with a controlled message — that will ultimately connect with the story of Redemption.